Monday, December 28, 2009

Presenting CarProof

One of the tools The Truck Merchant uses when presenting a given vehicle to a customer is CarProof.  CarProof is a service that gives an extremely detailed history of a vehicle based on the Vehicle Identification Number (VIN.)


This is a different Vin entirely.

VINs are found on at least one of three locations on a given vehicle.


Once you have the VIN, a whole world of possibilities opens up.  You can obtain a fairly detailed vehicle summary of the specifications of the vehicle from one of many VIN decoders.  (Here, here, here, or here, for example.)  You can check out the well-advertised CarFax, a service like CarProof just not as detailed (but cheaper.)  And, as per the ostensible point of this now-rambling post, you cand buy a CarProof.

CarProof tells you all the regions in which a given vehicle has been registered, telling you with a high degree of accuracy where it has seen use.  This allows you to get a picture of the kind of climate and conditions the vehicle has endured during its service.  CarProof also tells you whether the vehicle has been in any accidents, and almost always has information on the monetary costs associated with repairs for those accidents.  CarProof tells you about liens that are or were on the vehicle, and gives you many other reports which may be of interest.

This picture makes no sense.

The Truck Merchant, and everyone at CrossBorder, use CarProof as part of the presentation we do on virtually every vehicle we sell.  (A few exceptions include vehicles specifically purchased for wholesaling, import, export, or customer orders.)  As a Full-Disclosure Dealership, it is our goal that the customer know everything about the car or truck that we know.  That way every purchase is made by a customer going in with his or her eyes open.  That way is the best way to make sure customers are happy, and sales are stable and solid.

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